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What is a logo?

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business.

Having a unique logo is crucial. It represents what you stand for or how you will be recognised. A strong logo can consist of your name in words to put focus on who you are or it can be combined with an icon. An icon can later be used separately as a symbol of your brand.

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services. How do I get a logo? The best way to get a logo is to have it professionally designed, by me of course. The best value and service is from small local graphic designers. By going for a small freelance graphic designer you’re going to avoid paying thousands that you might pay with an ad agency or large design firm but still get a quality logo with personal service. Contact me for logo and any branding needs: diane@shearer.co.za



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