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Importance of a Business Card

A #businesscard is a tangible brand element you leave behind with someone. The success of your business card depends on how much effort you put in its design and content.



Despite living in a digital age, the business card still remains one of the most essential elements of #branding. Your business card is a reminder of your business and your brand. It introduces you to possible clients, and is the first phase of #brandawareness. This is why business cards are an important tool in #marketing. Here are some tips for a successful business card:

  • Your business card needs to make a statement without having too much on it.

  • A good business card should convey the overall image of your business.

  • Don't expect your business card to be able tell your company's entire story. Most business cards contain your #business name, your name and title, your telephone number, an email address, and a street address.

  • Its should present a professional image people will remember. The color, wording and texture of your business card have a lot to do with its appeal and its ability to convey your company image.

  • Differentiates You From Competition. It’s almost a given that your customers receive several business cards from your competitors. A smartly designed business card helps your company stand out among the crowd.

  • A business card is a piece of your company’s #marketingplan, albeit a small one, so it should work with existing materials, such as #letterhead and envelopes, to portray your company’s values and its approach to business.

  • A high quality design will show that you care about the image of your company.

Once you've got business cards, make the most of them:

  • Always give people more than one card (so they can give it to others).

  • Include your card in all your correspondence.

  • Carry cards with you at all times, in a card case so they're clean and neat.

Need a business card designed? Contact me diane@shearer.co.za Click HERE to view my portfolio

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